Creative Brief for Fast Food Restaurant

Project Title: Healthy Fast Food Everyone Will Love
Target Audience: With the increase of obesity in people ages 15-35, McDonald’s would like to start a campaign that introduces new menu items under 500 calories each. The target audience is men and women ages 15-35.
Product: Introduce sandwiches that are under 500 calories. No dark meat, only white meat. Sandwiches do not include mayo, mustard, or oils and vinegars. Lettuce, tomato, and other fresh veggies will be included on the sandwich. In addition to the already calorie packed salads, no salad dressing or bacon and other ingredients included in the salad.
Price: Sandwich will average around $4.50 a mean. Sandwich is included with small fries and choice of water or juice. Salads will be around $4.00 each.
Promotion: Create new advertisements including commercials, advertisements in magazines/newspapers. The commercial will be targeted towards men and women ages 15-35 with interviews concerning their weight and how they would like to fix it. Advertisements in magazines will be shown in Sports Illustrated, Maxim, Glamour, Cosmopolitan and any other magazine targeted towards young adults.
Problems: The menu will still include all of the same items as before plus the new health menu. Some might still wish to buy those old items instead of the new health ones. However, employees at McDonald’s should always ask first if they would like to try a new item from the health menu.

Test 1 Questions

Question 1:
Which does not belong in the acronym SMART?
A) Specific
B) Measurable
C) Achievable
D) Relatable
E) Time Bound

Question 2:
True or False:
Integrated Marketing Communications is the coordination and integration of all marketing communication tools, avenues, and sources within a company.

Question 3:
Which of the following is when the consumer purchases a product and determines it by performance and importance of each attributes like price, style, service, contract?
A) Evoked Set
B) Affect Referral
C) Multiattribute
D) Inept Set

The Persuaders

After watching the video "The Persuaders," I learned a lot more about advertising. First off, I learned about clutter. In the video, the commentator travels through New York City and observes all the advertisements. The commentator describes these advertisements as "clutter". You see these advertisements everywhere including on buildings, in public bathrooms, in menus at restaurants, on modes of transportation like buses or trains, and even in the golf holes on a golf course. Too many advertisements are being shown to the public that it begins to lack any emotional appeal to its viewers. Also, companies will do almost anything to gain viewers or consumers to purchase their product. Clutter seems to be one of the main issues in advertising. In addition, advertisements are becoming harder to get across. Some compaines feel that a 30 second time slot during commercial breaks are not long enough. Advertisers feel that companies are paying more and getting less. The invention of things such as Tivo make it harder for advertisments to be viewed. When television shows get recorded on Tivo, viewers typically fast forward through the commercials to get back to the show. Those commercials are being skipped which means advertisers are losing money. Some of the ethical concerns that we all need to be aware of are how some of these commercials are being portrayed. Advertisers need to have the consumers interests first, and if they don't then the advertisment will fail. Also, companies need to put ethos first in order for advertisments to succeed.