Question 1:
Which does not belong in the acronym SMART?
A) Specific
B) Measurable
C) Achievable
D) Relatable
E) Time Bound
Question 2:
True or False:
Integrated Marketing Communications is the coordination and integration of all marketing communication tools, avenues, and sources within a company.
Question 3:
Which of the following is when the consumer purchases a product and determines it by performance and importance of each attributes like price, style, service, contract?
A) Evoked Set
B) Affect Referral
C) Multiattribute
D) Inept Set
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