Media Diary

Over the past two days, I kept a media diary containing everything I saw in the media. The first thing I do every morning is check my Facebook. While I was checking my Facebook I made a point to be on the lookout for advertisements. I noticed all the advertisements on the side of my Facebook page. I noticed them now but realized that I hardly ever look at the advertisements on the side of my Facebook page. This way of media is not the best way to target my attention. Another thing I noticed was how companies place advertisements before watching clips of television shows online. For example, Hulu always places ads before the start of watching something from T.V. I hardly ever pay attention to commercials on T.V. I usally am doing other things while watching T.V. like doing homework, reading, hanging out with friends, or just doing other things on my computer. I feel that the only time I ever watch or pay attention to commercials is when I am watching T.V. series online because you can't fast-forward through those commercials. I'm more likely to pay attention to commercials that has something to do with things I'm interested in or if they are humorous and entertaining.

Test Questions

1) Which of the following suggests that there are six steps a consumer moves through when making a purchase?

A) Means-end chain
B) Leverage Point
C) Hierarchy of effects model
D) Visual and verbal imaging

2) Which of the following is not an advertising appeal?

A) Humor
B) Language
C) Sex
D) Emotions

3) True of False: The creative Brief has four main parts, the objective, the message theme, the support, and the constraints.

Answers:
(1)C
(2)B
(3)False