Test Questions

1) Which of the following suggests that there are six steps a consumer moves through when making a purchase?

A) Means-end chain
B) Leverage Point
C) Hierarchy of effects model
D) Visual and verbal imaging

2) Which of the following is not an advertising appeal?

A) Humor
B) Language
C) Sex
D) Emotions

3) True of False: The creative Brief has four main parts, the objective, the message theme, the support, and the constraints.

Answers:
(1)C
(2)B
(3)False