Test Questions

1) Which executional framework uses rotoscoping and clay animation?
A)Slice of life
B)Demonstration
C)Animation
D)Testimonial

2) A Media Planner does all of the above except:
A) Conducts research on audience
B)Stays in constant touch with the media reps
C)Matches media with target market
D)Formulates media program that states when and where to place ads

3)Which is not a convenience incentive:
A)Changes your long-term purchase habits
B)Timeliness
C)Easy to locate merchandise
D)Services such as registries or DIY projects

Answers:
1: C
2: B
3: A